Our team

Founded in Cambridge in 2012 and led by Libby Percival, Percius is a market leader in bespoke general management, project management and arts consultancy. Percius takes an overview of all aspects of an artist's career, interacting with clients to create unique development for each, increasing their profitability and brand visibility.

Percius Management Ltd has a track record of generating innovative ideas, designing highly acclaimed multi-disciplinary arts projects and building successful, diverse careers for its artists. Percius creates change.

The team is grateful to Percius LLP co-founders Nigel Brown OBE and John Willan FCA for support of the business from its inception in 2012 to April 2020.

Libby Percival

Founder of Percius Management, Libby creates cutting-edge projects as well as nurturing development and marketing for its roster of artists. For more than a decade Libby was a senior manager at Hazard Chase where she managed artists including The Tallis Scholars, the Endellion and Escher string quartets, and created series and projects such as Choral at Cadogan. A Trustee of Cambridge Early Music from 2015-2019, she gave her time to found and fundraise for its education project Roots. Having trained as a violinist and soprano, Libby continues to sing as time allows, including with The VOCES8 Foundation Choir and The Holst Singers. Libby consults for external clients giving professional development coaching sessions and as a speaker, most recently for REMA (the European Early Music Network) at Classical Next, and for students at the University of Cambridge, University of York and the VOCES8 Scholars.

Desiree Ayton

Desireé received her Bachelors of Business Administration (Music Business) from Belmont University in Nashville, Tennessee and her Masters of Science (Entertainment Business) from Full Sail University in Orlando, Florida. She has held internships with RLM/Mission Management working with country vocal group Little Big Town, RPM Management working with Tim McGraw, and recording label Equity Music Group. Desireé was a music licensing representative for performing rights organisation SESAC before moving to the UK. In addition to her experience in the music industry, Desireé was a corporate trainer and team leader in customer service within the restaurant sector. Desireé joined Percius in 2015 and has continued to develop her role as co-manager for Percius artists and as office manager.

Liz Baines

After studying Arts Management at De Montfort University, Leicester, Liz first worked with orchestras and moved on to work at The King’s Consort. Having a love of travel, Liz became a manager in Intermusica’s touring department, where she arranged tours for orchestras and choirs to the Far East, Europe and New York, before moving back to Birmingham to take up the role as Planning & Tours Manager at City of Birmingham Symphony Orchestra for eleven years. Since becoming freelance, Liz has worked with BBC National Orchestra of Wales, National Children’s Orchestras of Great Britain, and continues to work as Tour Manager at HarrisonParrott. Away from work, Liz enjoys the great outdoors, sailing and gardening, and still finds some time to play the piano.

Adam Hilton

Adam studied Music at the University of York, where he specialised in singing and conducting. After graduating, he moved to London and began a freelance career mixing singing, conducting and marketing. A self-described ‘nerd’, Adam loves finding techy solutions to problems. Adam’s current marketing portfolio includes the innovative choral group I Fagiolini, Master of the King’s music Errollyn Wallen and UK singing charity Sing for Pleasure, as well as designing websites for musicians. He is currently based in York, where he is completing a master’s in Solo Voice Ensemble Singing. Outside of his work, Adam enjoys cycling, climbing and walks in the Yorkshire Dales.